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| Image source: elle.my |
In keeping with the tradition of selecting an individual who is beautiful, talented, and puts on a great show, MAC Cosmetics has picked pop princess Ariana Grande as its 2015 Viva Glam spokesperson. The team up between the 22-year-old singer and the makeup giant will yield to two lip products: a matte dark plum lipstick and a shimmering lip gloss. As Grande explained during the live video announcement of her selection as the new Viva Glam girl, “These are my colors. We have a dark plum to represent the bad girl in you, and a light pink lip gloss to represent the good girl in you because I think you should be able to play up both sides.”
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| Image source: fashiongonerogue.com |
Grande follows a long list of celebrities that have teamed up with the mega brand for the Viva Glam line, wherein all proceeds of the products will go the MAC AIDS Foundation. Some of the stars who were previous Viva Glam spokespersons include Miley Cyrus, Rihanna, Cristina Aguilera, Eve, Fergie, and Nicki Minaj. The very first Viva Glam spokesperson was drag queen Ru Paul. MAC founders Frank Angelo and Frank Toskan created the MAC AIDS Fund in 1994 in their desire to make a difference in the world with a community outreach for HIV/AIDS.
Fans of MAC Cosmetics will be able to get hold of Grande’s creations starting January.
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| Image source: hngn.com |
MAC Cosmetics is part of the unrivaled portfolio of beauty brands from The Estee Lauder Companies. For the latest on product collaborations and launches, follow this William Lauder Facebook page.
I actually like the lip color. It’s different. :)
ReplyDeleteBecause of Ariana's popularity, for sure it will be a big hit.
ReplyDelete