Wednesday, March 27, 2013

Sustainability and green chemistry: The environment beyond cosmetic changes

 
Image Source: photl.com 


Corporate executives are wiser for straying from exploitative and extractive business behavior. The modern ones have been schooled early on the benefits of sustainable production. The Estee Lauder Companies, with its corporate social responsibility (CSR) platforms diversified into significant domains like consumer health, social awareness, and environmental protection, is one of those global conglomerates which have reduced the risk of boomeranging business practices by refining the green aspects of its operations.





Image Source: wildings-newport.co.uk


Under the leadership of board chair William Lauder, The Estee Lauder Companies has made a commitment to green chemistry and the reduction of its greenhouse gas emissions. Given the global scale of distribution, industrial practices for skincare and cosmetics production are standard. Waste and pollutants, however, are not.



 

Image Source: vimeo.com/mustacheagency 


The Estee Lauder Companies carries one of the most diverse portfolios of brands in the industry. Its sustainable interventions are therefore uniformly applied. The company proudly reports a 16% reduction on its greenhouse emissions for the past couple of fiscal years. Apart from that, its environmental missions are adjusted for a spectrum of concerns, among them, the promotion of biodiversity and agricultural livelihood by using natural ingredients, prioritizing renewable sources, and generally following green principles like recycling across the production chain.


While William Lauder recently spoke of expansion to new markets as one of The Estee Lauder Companies’ main routes to the future, principles of green production and sustainability also lead the way. To know more about The ELC’s CSR programs, visit its website.