Friday, April 26, 2013

Clinique City Block: The sun is not the only enemy

The Estee Lauder Companies has a beauty creed that valorizes scientific research. Sun protection has been one of its main causes, part of its cosmetic instinct to preserve skin from the ravaging effects of ultraviolet rays. It’s no surprise that William Lauder, erstwhile CEO and now Chairman of the Board of Directors, is also the associated figure for one of the top-selling cosmetic sunblocks today. Lauder pioneered Clinique’s Dramatically Different Moisturizing Lotion as a young executive. He now has a higher hand as the top Estee Lauder guy, with official and sentimental oversight of Clinique, an unshakeable staple in the ELC brand portfolio.

Image source: ahkwong.com

Clinique products shack up in every woman’s boudoir because of their easy dermatological reliability. The brand touched base in 1968 with its three-step skincare regimen, a studied recommendation for women who long for the well-maintained glow.

Image source: stacyable.com

Over the years, Estee Lauder’s attachment to sun protection germinated new products that became additional steps to this regimen. Clinique City Block, the brand’s resident sunscreen, has a touch of warning: It does offer up to SPF 40 against sun protection, but it is also a reminder that bare skin is an unknowing host to city pollutants like dust and motor emissions. The application of sunblock succeeds that of moisturizer, offering users the full circle of skin regeneration once they’ve come of age to wear makeup.
Image source: womenshealthmag.com

But Clinique is also in the running as every teenage girl’s skincare starter kit. The City Block’s full benefits are encompassing enough for gentler handling of young skin. It figures as an annual cosmetic contender, with more specialized spinoffs, like the Derma White version, which is specifically formulated for Asian skin.


William Lauder, Estee Lauder’s grandson, earned his position in the Estee Lauder Companies by strapping Clinique’s global success to straightforward yet innovative products. Learn more about ELC’s beauty philosophy through the company website.