Beauty and business: Why the industry keeps growing

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The beauty industry is a multi-billion dollar business. From makeup to clothes, the market for beauty never seems to be satiated. Financial experts believe that the industry will continue growing, despite economic slumps and global economic fluctuations. That said, it is important to understand why. There are various hypotheses, but the two most popular ones are listed below:

It serves a biological purpose: Science will say that the main objective of humanity is to procreate. Each is hardwired to look for potential mates and choose another person with whom they can have healthy children with. The choosing aspect of this age-old game involves appearing more attractive or simply, appearing more "mate-able." Beauty products enhance attractive physical properties in the person and can hide other traits that may not be.

It is a great economic and psychological concept: Research has shown that experiences dramatically change the way the brain functions. When a person experiences intense emotions (whether it is something good or bad), the brain alters to adapt to these situations. Fashion revolves around pleasure, and also on fear. Trends often last only a few months, creating an assumed need to have that piece of clothing or that coveted lipstick. When a person is fashionable, or wearing something attractive, he or she is often complimented, which triggers the reward system in the brain. The individual wants to have more experiences like these and becomes more inclined to follow the trends.

The business in beauty is truly an interesting topic, and scientists are only now taking the time to research thoroughly on it. It would be interesting to note what will be further revealed through future data.

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As the leading force behind the Estee Lauder brands, William Lauder understands the beauty industry inside and out. For more expert insights, follow this Twitter account.

Pop princess, MAC girl: Ariana Grande is the newest Viva Glam ambassador

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In keeping with the tradition of selecting an individual who is beautiful, talented, and puts on a great show, MAC Cosmetics has picked pop princess Ariana Grande as its 2015 Viva Glam spokesperson. The team up between the 22-year-old singer and the makeup giant will yield to two lip products: a matte dark plum lipstick and a shimmering lip gloss. As Grande explained during the live video announcement of her selection as the new Viva Glam girl, “These are my colors. We have a dark plum to represent the bad girl in you, and a light pink lip gloss to represent the good girl in you because I think you should be able to play up both sides.”

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Grande follows a long list of celebrities that have teamed up with the mega brand for the Viva Glam line, wherein all proceeds of the products will go the MAC AIDS Foundation. Some of the stars who were previous Viva Glam spokespersons include Miley Cyrus, Rihanna, Cristina Aguilera, Eve, Fergie, and Nicki Minaj. The very first Viva Glam spokesperson was drag queen Ru Paul. MAC founders Frank Angelo and Frank Toskan created the MAC AIDS Fund in 1994 in their desire to make a difference in the world with a community outreach for HIV/AIDS.

Fans of MAC Cosmetics will be able to get hold of Grande’s creations starting January.

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MAC Cosmetics is part of the unrivaled portfolio of beauty brands from The Estee Lauder Companies. For the latest on product collaborations and launches, follow this William Lauder Facebook page.

Neutrals rule: Everyday makeup look from Bobbi Brown

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Most women are familiar with the morning rush. Every morning, women’s adrenaline kicks in as they scramble to get to work or school looking their best. This daily mad rush entails picking the “perfect” outfit for the day, including the right shoes, accessories, and bag. And the quest to look picture-perfect as one heads out the door is polished off with an impeccably coiffed hair and perfectly applied makeup.

Many women have already mastered the art of selecting the ensemble of the day, but applying makeup is one element in their morning routine that some have trouble acing. Despite the multiplication of YouTube makeup tutorial videos, the task can be pretty intimidating for those who have little experience with cosmetics. Rather than risk looking like a clown, some women would rather step out into the world bare-faced. But as makeup guru Bobbi Brown notes, one can still aim for the natural look without all the fuss (and hard work). The key is working with neutral hues.

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For a great makeup look, the basis would always be a healthy, glowing skin, and to achieve this, the skin needs to be properly moisturized, and the tone evened out. All flaws should also be concealed, including visible breakouts and deep undereye circles.

Once these are achieved, it is time to do the eyes. For an everyday look, Brown suggests sticking with the basics, such as soft, brownish tint that will enhance the eyes’ natural contours. As a guide, women can choose a shade slightly darker than their skin. Apply the eyeshadow on the lid and along the lower lashes. Then apply mascara to enhance the lashes.

Pick warm colors for the cheeks such as peaches or pinks for a natural flush. Then use a lip tint that matches the shade of the lips.

The everyday makeup look may be a challenge at first especially for those who are not used to wearing cosmetics. But with regular practice, the morning makeup rush will be a breeze.

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Bobbi Brown is one of The Estée Lauder Companies prestige brands. For more of ELC’s unrivaled portfolio of beauty brands, follow this William Lauder Facebook page.