Osiao: Unveiling true Asian beauty with traditional Chinese medicine and modern science

Having been experts in the beauty and skincare field since Estee Lauder and her husband Joseph founded their cosmetics company in 1946, the Estee Lauder Companies know that skin quality can vary vastly and that Asian skin has different needs from other types.

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To help Asian women nourish and revitalize their skin in a way that truly highlights their innate beauty, Estee Lauder introduced a new China-specific luxury beauty brand, Osiao, in 2012.

Osiao products, produced in Japan, combine plants typically used by Traditional Chinese Medicine (TCM) doctors such as ginseng, asiatic pennywort (centella), and ganoderma (lingzhi) extract, with Western ingredients like argireline and sodium hyaluronate in order to reveal the skin's true radiance and beauty.

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In addition to these, Osiao also developed the Osiao Diagnostic Method which can be taken as a quick online quiz based on TCM principles where doctors evaluate the patient's "Hei Sik" based on the patient's resting and lifestyle habits as well as the body's inner and outer conditions. The test, found here, helps users determine their type of skin constitution from among the five types of skin constitutions and then find the right products and regimen for their unique skin types. Further diagnostic tests may also be found in Osiao counters in Causeway Bay and Tsim Sha Tsui Hong Kong.

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With the Osiao product lines for cleansing, hydrating, detoxifying and maintaining the skin's light, among others, carefully concocted through the TCM tenets and ingredients, and Western dermatological technology, Asian women are assured that they're always getting the best of Eastern and Western skin care and protection from Osiao and Estee Lauder.

The Estee Lauder Companies' executive chair William Lauder welcomed Osiao to its stable of luxury cosmetics brands in 2012 in order to cater to the needs of Chinese women. Learn more about Osiao and other Estee Lauder brands by visiting this website.