As the current Chairman of the board of directors of Estee Lauder, William Lauder has been successful in advancing his family's company into the twenty-first century. As a premiere cosmetics producer, Estee Lauder has seen substantial growth and development while under the leadership of William Lauder.
While William Lauder's family ran the business, William started making early impacts after joining the company in 1984. He faithfully served the company his grandmother built for six years before moving to lead Origins Natural Resources, a company owned by Estee Lauder. Lauder led the division from 1990 to 1998, becoming President during that time. He was instrumental in Origins's success as he combined ingenuity and intelligence to help them succeed. A key factor of this growth was the development of the store-within-a-store model. Origins's concept design showed how a retail space could partner with another company to have a seperate store inside a larger department store, like bookstores and coffee shops. This model gave Origins a substantial edge over the competition, and revenue streams continued to improve while Lauder ran the division.
As Lauder moved upwards through his namesake company, his visions and talents were rewarded by increasing success throughout the business. William Lauder started running the entire Estee Lauder business, becoming CEO when he was 44. The Estee Lauder Companies include smaller companies pawned and operated by Estee Lauder, such as Origins and also Clinique, the subsidiary that Lauder himself ran during the turn of the century. While Lauder acted as Clinique’s President, it became a successful and award-winning branch of the cosmetic giant.
Lauder was succeeded by Fabrizio Freda in 2009 as CEO, but Lauder's influence is still felt throughout the company due to his critical role on the board. Through his leadership and business ingenuity, Estee Lauder continues to succeed, boasting a six percent growth in 2011 over 2010. William Lauder has been an asset to the family company for over 20 years, and deserves the recognition as a true business expert.
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