The principles of green chemistry

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“Green” pretty much defines the preferred lifestyle of the new honorable humanity. Sharing in this ideal are some big businesses for whom the social responsibility of restoring the planet comes in small, measured steps that pay off rewardingly.

In the United States alone, the cosmetics industry hauls in a revenue of approximately USD 54.89 billion. This was the staggering figure in 2012, and it could balloon in the years to come. With that kind of economic leverage, the cosmetics industry is well-placed to institute green reforms in its own backyard. Green habits introduced in business processes go a long way, even in saving costs for the companies.


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The increasing clamor for more “natural” skincare and cosmetic products recently snowballed into an industry-wide rethinking of production methods, and green chemistry is in the core of these overhauls. Significantly, its application directly impacts product quality and sustainability.

This website takes a long hard look at traditional ingredients, which are usually petroleum- and fossil-derived. Plant-based unguents, such as moisturizers, serums, and lotions, are easing into the comfort zones of increasingly environment-friendly consumers, thanks to advanced and diffused research on best practices. Green chemistry in the skincare and cosmetics industry cuts costs by harvesting sustainable and renewable ingredients while significantly reducing toxicity and waste. It works in the way of both environmental and human preservation.


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The Estee Lauder Companies is a huge cosmetics conglomerate that has successfully instituted green methods into its models of corporate social responsibility. Headed by William Lauder, the company prioritizes green chemistry and allocates significant funds for research on sustainable practices in the industry. See the company’s website for an update on its CSR campaigns.

Sustainability and green chemistry: The environment beyond cosmetic changes

 
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Corporate executives are wiser for straying from exploitative and extractive business behavior. The modern ones have been schooled early on the benefits of sustainable production. The Estee Lauder Companies, with its corporate social responsibility (CSR) platforms diversified into significant domains like consumer health, social awareness, and environmental protection, is one of those global conglomerates which have reduced the risk of boomeranging business practices by refining the green aspects of its operations.





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Under the leadership of board chair William Lauder, The Estee Lauder Companies has made a commitment to green chemistry and the reduction of its greenhouse gas emissions. Given the global scale of distribution, industrial practices for skincare and cosmetics production are standard. Waste and pollutants, however, are not.



 

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The Estee Lauder Companies carries one of the most diverse portfolios of brands in the industry. Its sustainable interventions are therefore uniformly applied. The company proudly reports a 16% reduction on its greenhouse emissions for the past couple of fiscal years. Apart from that, its environmental missions are adjusted for a spectrum of concerns, among them, the promotion of biodiversity and agricultural livelihood by using natural ingredients, prioritizing renewable sources, and generally following green principles like recycling across the production chain.


While William Lauder recently spoke of expansion to new markets as one of The Estee Lauder Companies’ main routes to the future, principles of green production and sustainability also lead the way. To know more about The ELC’s CSR programs, visit its website.