Image source: ucla.edu
“Green” pretty much defines the preferred lifestyle of the new honorable humanity. Sharing in this ideal are some big businesses for whom the social responsibility of restoring the planet comes in small, measured steps that pay off rewardingly.
In the United States alone, the cosmetics industry hauls in a revenue of approximately USD 54.89 billion. This was the staggering figure in 2012, and it could balloon in the years to come. With that kind of economic leverage, the cosmetics industry is well-placed to institute green reforms in its own backyard. Green habits introduced in business processes go a long way, even in saving costs for the companies.
Image source: healthnaturalproducts.net
The increasing clamor for more “natural” skincare and cosmetic products recently snowballed into an industry-wide rethinking of production methods, and green chemistry is in the core of these overhauls. Significantly, its application directly impacts product quality and sustainability.
This website takes a long hard look at traditional ingredients, which are usually petroleum- and fossil-derived. Plant-based unguents, such as moisturizers, serums, and lotions, are easing into the comfort zones of increasingly environment-friendly consumers, thanks to advanced and diffused research on best practices. Green chemistry in the skincare and cosmetics industry cuts costs by harvesting sustainable and renewable ingredients while significantly reducing toxicity and waste. It works in the way of both environmental and human preservation.
Image source: climateinc.org
The Estee Lauder Companies is a huge cosmetics conglomerate that has successfully instituted green methods into its models of corporate social responsibility. Headed by William Lauder, the company prioritizes green chemistry and allocates significant funds for research on sustainable practices in the industry. See the company’s website for an update on its CSR campaigns.
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