William Lauder is the man behind Clinique’s Dramatically different moisturizer, an award-winning skincare product that underwrote his tenure as President of Clinique Laboratories from 1998 to 2001. This would be the turning point in a career that propelled more global skincare and makeup brands to household popularity, under the care of The Estee Lauder Companies.
Wednesday, March 27, 2013
Sustainability and green chemistry: The environment beyond cosmetic changes
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Corporate executives are wiser for straying from exploitative and extractive business behavior. The modern ones have been schooled early on the benefits of sustainable production. The Estee Lauder Companies, with its corporate social responsibility (CSR) platforms diversified into significant domains like consumer health, social awareness, and environmental protection, is one of those global conglomerates which have reduced the risk of boomeranging business practices by refining the green aspects of its operations.
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Under the leadership of board chair William Lauder, The Estee Lauder Companies has made a commitment to green chemistry and the reduction of its greenhouse gas emissions. Given the global scale of distribution, industrial practices for skincare and cosmetics production are standard. Waste and pollutants, however, are not.
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The Estee Lauder Companies carries one of the most diverse portfolios of brands in the industry. Its sustainable interventions are therefore uniformly applied. The company proudly reports a 16% reduction on its greenhouse emissions for the past couple of fiscal years. Apart from that, its environmental missions are adjusted for a spectrum of concerns, among them, the promotion of biodiversity and agricultural livelihood by using natural ingredients, prioritizing renewable sources, and generally following green principles like recycling across the production chain.
While William Lauder recently spoke of expansion to new markets as one of The Estee Lauder Companies’ main routes to the future, principles of green production and sustainability also lead the way. To know more about The ELC’s CSR programs, visit its website.
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It may be hard for some cosmetic companies to go completely organic, but at least green operations are a relief
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