Born with class and a simple spoon: Linda Rodin

Image Source: oliolusso.com

Linda Rodin seems to emit glamor through her invisible pores, but she has become a cult proponent of beauty simplicity. As the face fronting the global favorite beauty brand, Rodin Olio Lusso, Miss Rodin has become a veritable empowerment muse, a woman who has knowing control of making beauty work and wearing it with style.

As Rodin Olio Lusso continues to win global distribution, there has been a louder clamor for Linda-style non-fussiness among stylish Web influencers. The Man Repeller, of fashion blogging fame, has been seen to dialogue with Miss Rodin lately. Olio Lusso’s face oil, meanwhile, has been flying off shelves to the point that the brand’s loyal followers have been asking for additional products.

Image Source: oliolusso.com

In fact, Miss Rodin’s background as a fashion and beauty icon melds with the philosophy of ELCompanies’ founder and matriarch, Estee Lauder. The three-minute (or less) regimen ruled the outlook of both women, and Miss Rodin could even credit this no-nonsense approach while growing up to her storied career as a model, stylist, and businesswoman.

Make no mistake about it: while there is nothing low-key about the women Miss Rodin had inspired (she counts Gisele Bündchen, Adriana Lima, and Madonna among her style clients), her own style questions over-dependence on expensive anti-aging creams and other ultra-exclusive skincare lines. This sensible approach can’t hurt the woman who works around a budget for her skincare needs. After all, Miss Rodin has the beauty to lend her credibility.

Image Source: oliolusso.com

Rodin Olio Lusso is part of the global portfolio of the Estee Lauder Companies, which has been seeing enviable expansion under the leadership of CEO Fabrizio Freda and executive chair William Lauder. Visit the Estee Lauder Companies website to browse its stable of elite brands.

REPOST: Estée Lauder Acquires Rodin Olio Lusso

Beauty company Estée Lauder ended October with not just one, but two acquisitions. After announcing its purchase of perfume maker Le Labo on October 15, the cosmetics giant closed the month with the purchase of skincare company Rodin Olio Lusso. Fashionista.com’s Eliza Brooke has the details below:  

Image Source: fashionista.com

After inking a deal to acquire Le Labo just a few weeks ago, Estée Lauder has added one more blue chip brand to its portfolio: Rodin Olio Lusso, the skincare company founded by stylist Linda Rodin whose flagship face oil has been winning over beauty aficionados since 2007. Not only is it Estée Lauder's second acquisition in the last month, but it's the second since the brand acquired Smashbox in 2010, ending a significant M&A dry spell.

The terms of the deal have not been disclosed, nor did a rep for the company respond to a question about Rodin Olio Lusso's sales figures over the last few years. Le Labo, which occupies a similarly known-but-niche spot in the beauty industry, reportedly generates $20 million to $30 million in sales each year.

Le Labo and Rodin Olio Lusso share a certain cushy status. Favorites of fashion and beauty editors, they seem niche but are ubiquitous in the press and are expensive but not as unaffordable as a brand like La Mer (also an Estée Lauder portfolio company). While Le Labo operates its own mixologist-type shops, Rodin Olio Lusso has a home at stores like Barneys, Colette and Liberty. Of course, it helps that Linda Rodin has been in the fashion industry as a model and stylist for quite a long time -- and that at 65, she is the pinnacle of aging with style.

As Estée Lauder President and CEO Fabrizio Freda put it in a statement, "Rodin Olio Lusso is the ultimate ‘insider’ beauty brand," noting that the team believes "it has the potential to be a high-growth global skin care brand that strategically enhances our portfolio." Basically: There's a lot of brand equity happening here, but not too much scale. Yet.

If this shopping spree continues, we'll be watching to see who Estée Lauder poaches next.

The recent acquisitions of Estée Lauder Companies further strengthen the conglomerate’s reign over the global beauty market, something that William Lauder vowed to uphold when he took the helm as executive chair. Learn more about the growing family of ELC here.