Getting a flawless, natural look in three easy steps

The natural look has always been a fashion staple. The trend has its high and low points with several magazines telling women when it’s popular and when it’s not. Nevertheless, any style student would realize that regardless of whether the look is trending or not, knowing how to achieve this look is important. Thankfully, with the sheer volume of make-up brands out there, (it must be noted that no woman should ever have to choose quality with price; many top-tier brands now have a more affordable line) any person can get a flawless, natural look with these three steps.  

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Choosing the right foundation: The natural look highlights the beauty of the biggest organ humans have: the skin. All other tips may be disregarded, as long as the right foundation is used. This not only refers to choosing a shade that matches the skin tone but the foundation’s ability to mask any imperfections. What is important is that the woman forgets she has anything on, so choosing a product that matches one’s skin type is essential.  

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Highlight what is already there: This seems incongruous because make-up already does this, but most women play with colors; for example, a certain shade to make the eyes pop or a bold hue to make the lips more attractive. However, the natural look demands using neutral colors to highlight what is already beautiful on a person’s face. This can refer to anything, really- be it the eyebrows, cheekbones, or lips. There are other make-up tutorials online that give step-by-step instructions on how to achieve this.

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Lastly, and most importantly is confidence. A flawless look is only achieved when the woman feels beautiful. The goal of make-up is to make a person feel good. The natural look is a trend that allows a woman to be more confident with her skin tone and overall face shape.  

As the force behind the Estee Lauder brands, William Lauder understands what women want. Learn more beauty trends by liking this Facebook page.

From family-owned firm to brand powerhouse: The story of Coach

Coach was founded in 1941 in a New York City loft by husband-and-wife team Miles and Lillian Cahn. Originally, their leather goods workshop had only six artisans who crafted men's billfolds and wallets by hand.

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In 1961, the Cahns designed a leather handbag, inspired by the look and feel of a worn baseball glove. It became a hit, and soon, the workshop was producing a line of bags.

In 1961, Coach tapped Bonnie Cashin, a pioneer in sportswear design, to create a line of bags. Cashin was instrumental in transforming the Coach image through her creative use of colors and materials. She introduced some of the brand's design trademarks, such as the turn-key metal closings, striped interior, and piped leather seams. The Cahns sold Coach in 1985. By that time, Coach had already developed a strong following among women who wanted strong, durable bags that were stylish enough to be worn to work and events.  

Affordable luxury

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Lew Frankfort was named chairman and CEO of Coach in 1996. Despite stiff competition from luxury labels, Frankfort was successful in ensuring the brand's continued success. He hired Reed Krakoff and gave him full creative control. Krakoff introduced fabric bags, scarves, sneakers, and other accessories in trendy colors and patterns, including the Signature C. Coach became a sought after brand, in demand yet accessible among both the older and younger sets.  

Timeless appeal

Krakoff has since left Coach to pursue other ventures, but the brand has continued to innovate while keeping its image of contemporary American luxury. While most of Coach's offerings remain mid-priced, the brand has also tapped into the high-fashion market with offerings such as the Coach + Billy Reid Warrior Tate, made from Louisiana alligator leather and the Coach Lily in Ostrich.

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Coach has also ventured into other markets and found great success particularly in its line of fragrances. Its first fragrance collection was launched in 2007 in partnership with Beauty Bank, a division of Estée Lauder, Inc. Coach has since produced more than 20 fragrances.

From a tiny family-owned workshop churning out leather goods, Coach is now an international household name with a market cap of $11.5 billion and is poised to grow even further. As a tribute to its humble beginnings, Coach's corporate headquarters is located on the site of its former workshop.  

William Lauder is the executive chairman and member of the nominating and board affairs committee at Estée Lauder, Inc. Learn more about Estée Lauder, Inc. and its brand portfolio by subscribing to this blog.

Born with class and a simple spoon: Linda Rodin

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Linda Rodin seems to emit glamor through her invisible pores, but she has become a cult proponent of beauty simplicity. As the face fronting the global favorite beauty brand, Rodin Olio Lusso, Miss Rodin has become a veritable empowerment muse, a woman who has knowing control of making beauty work and wearing it with style.

As Rodin Olio Lusso continues to win global distribution, there has been a louder clamor for Linda-style non-fussiness among stylish Web influencers. The Man Repeller, of fashion blogging fame, has been seen to dialogue with Miss Rodin lately. Olio Lusso’s face oil, meanwhile, has been flying off shelves to the point that the brand’s loyal followers have been asking for additional products.

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In fact, Miss Rodin’s background as a fashion and beauty icon melds with the philosophy of ELCompanies’ founder and matriarch, Estee Lauder. The three-minute (or less) regimen ruled the outlook of both women, and Miss Rodin could even credit this no-nonsense approach while growing up to her storied career as a model, stylist, and businesswoman.

Make no mistake about it: while there is nothing low-key about the women Miss Rodin had inspired (she counts Gisele Bündchen, Adriana Lima, and Madonna among her style clients), her own style questions over-dependence on expensive anti-aging creams and other ultra-exclusive skincare lines. This sensible approach can’t hurt the woman who works around a budget for her skincare needs. After all, Miss Rodin has the beauty to lend her credibility.

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Rodin Olio Lusso is part of the global portfolio of the Estee Lauder Companies, which has been seeing enviable expansion under the leadership of CEO Fabrizio Freda and executive chair William Lauder. Visit the Estee Lauder Companies website to browse its stable of elite brands.

Osiao: Unveiling true Asian beauty with traditional Chinese medicine and modern science

Having been experts in the beauty and skincare field since Estee Lauder and her husband Joseph founded their cosmetics company in 1946, the Estee Lauder Companies know that skin quality can vary vastly and that Asian skin has different needs from other types.

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To help Asian women nourish and revitalize their skin in a way that truly highlights their innate beauty, Estee Lauder introduced a new China-specific luxury beauty brand, Osiao, in 2012.

Osiao products, produced in Japan, combine plants typically used by Traditional Chinese Medicine (TCM) doctors such as ginseng, asiatic pennywort (centella), and ganoderma (lingzhi) extract, with Western ingredients like argireline and sodium hyaluronate in order to reveal the skin's true radiance and beauty.

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In addition to these, Osiao also developed the Osiao Diagnostic Method which can be taken as a quick online quiz based on TCM principles where doctors evaluate the patient's "Hei Sik" based on the patient's resting and lifestyle habits as well as the body's inner and outer conditions. The test, found here, helps users determine their type of skin constitution from among the five types of skin constitutions and then find the right products and regimen for their unique skin types. Further diagnostic tests may also be found in Osiao counters in Causeway Bay and Tsim Sha Tsui Hong Kong.

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With the Osiao product lines for cleansing, hydrating, detoxifying and maintaining the skin's light, among others, carefully concocted through the TCM tenets and ingredients, and Western dermatological technology, Asian women are assured that they're always getting the best of Eastern and Western skin care and protection from Osiao and Estee Lauder.

The Estee Lauder Companies' executive chair William Lauder welcomed Osiao to its stable of luxury cosmetics brands in 2012 in order to cater to the needs of Chinese women. Learn more about Osiao and other Estee Lauder brands by visiting this website.

Thumbs up: A strong performance by the Estée Lauder Companies

Buoyed by its recent product launches and an expanding digital presence, Estée Lauder Companies reported strong performance in the third quarter. Net earnings for the period under review rose 28 percent year-on-year.

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President and CEO Fabrizio Freda attributed the group’s excellent showing to “compelling product innovation, targeted advertising and marketing investments, and selective distribution expansion.” For instance, the rollout of contouring kits from Smashbox and the MAC collection inspired by Disney’s Cinderella fueled sales growth. The performance of its legacy brands such as Estée Lauder and Clinique also boosted the company’s earnings.

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Meanwhile, the company noted that its robust online sales, especially in China, its third-biggest market after the U.S. and U.K., were huge contributions to its healthy third-quarter performance. Online services that helped expand the company’s digital presence are how-to-videos and live chats with beauty experts, mimicking those seen in traditional counters.

Its social media marketing efforts also paid off handsomely for ELC, thanks in part to the hiring of rising model Kendall Jenner as Estée Lauder’s brand ambassadress. Jenner provides a powerful online platform for Estée Lauder to launch new products and attract younger customers. The certified “instagirl” has a 30-millon strong following across social media sites Facebook, Instagram, and Twitter.

 

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Looking into the future, ELC is optimistic that its recent wave of acquisitions will result in a stronger market performance in the coming months. It is also banking on upcoming brand collaborations and product innovations to drive sales growth. It also expects its online sales to grow steadily, pegging a 30 percent overall increase this year.

Executive chairman William Lauder is the unseen hand behind Estée Lauder Companies’ strategic moves that keep the company on top of the global beauty market. Learn how prestige brands power ELC’s portfolio here.

Bumble and bumble: Styling the hairdressing business from root to tip

Although now a part of luxury cosmetics giant The Estée Lauder Companies, Bumble and bumble still retains the same grounded, hands-on philosophy it had when Michael Gordon first opened the salon on Hairdresser's Row more than three decades ago.

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Taking its cues from the fashion houses back in the day where everything is done in-house, the creative teams at Bumble and bumble do everything. It's not just about concocting the latest hair products such as the recently-launched "Surf Infusion," a salt-in-oil re-imagining of the brand's popular salt-infused "Surf Spray," or performing expert hairstyling services in the Bb. Salons. Bumble and bumble's philosophy is to take a personal approach to designing product packaging, directing its films and ads, and even producing its own literature.

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Whether it's in the creative or the business side of things like PR, marketing, and financials, Bumble and bumble takes pride in the fact that it does everything firsthand, allowing the brand's trademark hands-on and innovative style to come through in every aspect of the company.

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Additionally, through its Bumble and bumble University program, the company helps members of the Bb. Network Salons improve their styling skills, learn new hairdressing techniques, and become better leaders and service providers, thereby spreading the same culture and philosophy that made Bumble and bumble the successful business it now is.  

William Lauder leads The Estée Lauder Companies as the beauty and luxury products conglomerate's chief executive. Visit this Facebook page for more updates on the company's ever-growing line of products and brands.

Real beauty is sustainable: Inside Estée Lauder's green initiatives

Real beauty transcends what meets the eye. As wonderful and laudable as the products Estée Lauder has purveyed all these years are its efforts to source out botanical ingredients and packaging materials with an utmost respect for biodiversity.

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To illustrate the company's efforts in responsible sourcing, Estée Lauder ensures that palm oil, an important ingredient for a few of its lotions, creams and similar products, are procured exclusively from suppliers that source the said ingredient from suppliers identified by the 2004 Roundtable on Sustainable Palm Oil. To further its commitment, the company has come up with a comprehensive statement of goals and actions to support sustainable palm oil sourcing.

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Meanwhile, when harvesting sea kelp for Crème de La Mer, the luxurious, ocean-based moisturizing cream, Estée Lauder only gathers blades that have reached the ocean's surface. To keep the plant growing and supporting marine life for generations to come, the harvesters never scrape algae from sea rocks.

But the company's environmentally conscious initiatives do not end in ethical and sustainable sourcing of ingredients.

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Boasting an 82 percent recycling rate in 2014, Estée Lauder has become increasingly known for its efforts in eliminating waste and reducing the carbon footprint of its products. In 2013, Aveda, its world-famous salon-grade hair care line, launched a recycling program that gathers packaging not accepted by municipal recycling programs, so it can build new packaging out of such materials. The packaging materials are also designed in a way that individual parts can be separated from recycling.

Crème de la Mer is one of the most coveted luxury brands under the Estée Lauder Companies. Headed by William Lauder, the beauty conglomerate offers a wide array of cosmetic, skincare, and hair care products for people of all ages and beauty needs. Visit this website for the a full range of its products.