Aerin Lauder leaves her scent in the family legacy

The Lauder family tree has a leafy branch of successful descendants. Matriarch Estee Lauder set off the family's fortune when she founded her beauty brand in 1946. Since then, the family company has swelled in global influence and reach, and has, initially, looked internally to man its production and distribution channels. To date, William Lauder, grandson to the founder, holds chairmanship of the enterprise, which has a portfolio luxuriating in 30 brands.

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The next-in-lines don't seem to be wasting all this steam, either. Aerin Lauder, 43, has stormed into the club of billionaires with her sister, Jane, 40. Aerin has waved her aesthetic influence on the family company as an image manager and stylist, and as such has been entrenched in the conglomerate's aesthetic decisions. Considering that she is coming into business responsibilities built on cosmetics, Aerin is perfectly positioned to mimic her grandmother's success.

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Recently, she came into her own with an eponymous lifestyle brand that, by the sheen of things, replicates the unmatched class of an Estee Lauder magasin experience. The brand Aerin clearly pulls a fresh and dainty approach from its namesake's personal tastes: Aerin Lauder's interior design credentials work an atmosphere of ease and elegance, of floral blooms neatly bleeding into linen print and home décor.

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 Rightly, fragrances are the signature products, assortments of musk and clever essential oil mixes that do right by some of the most nostalgic and cozy ambiances. All senses are engaged in the Aerin lifestyle, which includes beauty, fashion, and even custom upholstery.

 Aerin is one of the brands in the portfolio of the Estee Lauder Companies. Visit the Estee Lauder website to know more about the beauty conglomerate's affiliations.