Estée Lauder creates Advanced Night Repair store at Beijing Airport

Estée Lauder strengthens its position as the leading travel retailer in the Asia-Pacific market with the launch of Advanced Night Repair concept store at Beijing Airport. The travel retail channel is one of ELC’s strongest distribution networks which has grown at thrice the pace of international passenger growth rate in FY2013. The article below discusses how the newly opened store will shape ELC’s history of market leadership.

CHINA. Estée Lauder has created an Advanced Night Repair Synchronized Recovery Complex II concept store, in partnership with Sunrise Duty Free, at Beijing Capital International Airport Terminal 3.

The boutique, operational throughout April, showcases the brand's best-selling serum and how it supports a natural night-time purification process called Catabolysis, which is vital to younger-looking skin.

Image Source: moodiereport.com

The concept store features a luxurious city loft design and incorporates exterior glass windows that expose a city skyline, and sparkling, starry night-style lighting within the exterior canopy and store ceiling. A lounge area in the centre aims to offer travellers a welcoming environment.

Estée Lauder Beauty Advisors are on hand to educate consumers on the extensive clinical, sensory and safety testing of Advanced Night Repair Synchronized Recovery Complex II, which has been completed on over 1,000 women around the world. Caucasian, Black, Indian, Hispanic and Asian women – including Japanese, Chinese and Korean consumers – were all featured, demonstrating that Advanced Night Repair Synchronized Recovery Complex II is ideal for all skin types and proven for all ethnicities.

Estée Lauder introduced the concept of night-time repair to the anti-ageing category in 1982, when Night Repair – as it was then known – revolutionised the segment. The formula, presented in the now-iconic “little brown bottle” with the apothecary dropper, rapidly became one of the best-performing skincare products in Estée Lauder history.

The latest formulation features new ChronoluxCB Technology, which is said to take advantage of the restorative power of night by combining potent purifying and synchronising technologies to maximise nightly renewal of the look of skin.

Advanced Night Repair Synchronized Recovery Complex II is claimed to dramatically reduce the look of every key visible sign of ageing for a significantly younger look. Lines and wrinkles look significantly reduced and skin is strengthened to help prevent further damage, according to the brand.

In addition, there are High Touch elements, featuring consultations via digital tools, including a skin analyser and imatch foundation finder. 

Estee Lauder Chairman William Lauder remains true to the company’s legacy of leadership in the beauty sector as he continues to establish ELC as a strong travel retailer within the Asia-Pacific region. Follow this blog for more news and information on ELC’s growing portfolio of prestige skincare brands.